Brass Tacks 
Services
- Web Design
Designing for the internet is a relatively new field. It is a field that is dynamic and ever changing. A good web designer needs to be able to adapt, and should be committed to life long learning. TechPalette is committed to working with a client to develop the best possible web site.
- Search Engine Optimization
If you always thought a spider was a creepy, crawly critter that was sometimes poisonous and that you probably wanted to step on, you are in for a big surprise when it comes to search engines. Search engine spiders are computerized robot programs that crawl the web gathering information and listing web sites. Google is a prominent search engine that uses spider technology.
Another type of search engine is the human powered directory. Directories depend on humans for listings. You submit your site with a short description. The editors then determine what web sites they accept and what description they use.
Hybrid search engines are a combination of both spider and human powered engines. These are some of the most common on the web. They utilize both spiders and editors. Hybrid search engines favor certain types of listings over other types.
In addition, there are other search engines where your ranking is determined by the amount you pay for each keyword.
Optimizing your site for search engines takes time and research. Each search engine is different and they search using different criteria. TechPalette is committed to working with a client to customize their site to give optimal results with search engines.
- Interface Design
Interface Design is the process of designing the connection between a human and the computer. The interface can determine the success or failure of your project. Does the interface help the user or hinder the user? TechPalette specializes in interface design.
